The Catalan Data Protection Authority works to raise awareness among citizens by providing tools that enhance privacy and personal data protection, particularly focusing on the risks of digital footprints. This initiative is especially aimed at vulnerable groups, such as children and young people.
In this regard, the Authority has partnered with SX3 and 3Cat platforms to launch a new edition of the Influencx3r program, in a new format that promotes privacy culture among young people, offering messages aligned with the importance of protecting personal data when creating digital content.
The program features 15 contestants aged between 16 and 22 competing to become the best content creator through various challenges. Hosted by Carla Laubaló, with participation from Albert Roig and Paula Alós, this edition takes a talent-show format, with contestants, a jury, and eliminations each week. Participants must complete challenges creating content on different topics such as artificial intelligence, sustainability, culture, and more. A jury composed of Albert Roig, Paula Alós, and an expert in each episode assesses the strengths and weaknesses of each video submitted, nominating three contestants for elimination. Additionally, Albert Roig gives fun "tips" about how to stay safe in the digital world and avoid risks on social media, such as cookies, cyberattacks, AI dangers, and digital footprints.
